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Click below to book a session with Chef Mark Rodriguez.

Our Simplify Food and Wine classes offer Small Batch Classes that max out at 10 persons... done in our home kitchen or at yours !
We offer exclusive classes or series for groups...email me and we can schedule a class and time!
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Create Private or Exclusive Wine Labels

We can lay out the costs of doing business in producing a private or exclusive wine . We can connect you in selecting a a producer, whether domestic or imported, and assist in choosing the best varietal selections for your business. We have expertise in developing the best wine styles as well as label selection. We can walk you through compliance, selecting a distributor, entering a market and assist in developing pricing and channel sales strategies.

What results can I expect?

Introduction to producers that can make your wine and help select the right varietal for your product.
Learning about the costs, production, and compliance issues regarding producing a private or exclusive wine
Setting competitive pricing, margins and market expectations for your product
Help select the correct Distributor to work with in the key markets you want to compete in.

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Cook like a Pro at Home: Our Food and Wine Sessions

Uncomplicated, insightful and clear demonstration regarding the food and wines featured, all in a relaxed and fun environment. You'll learn about recipes that you can replicate at home and share with your friends and family. A focus on Florida grown local produced foods and insights on wines from from producers and regions we've been privileged to traveled and know.

Deliver Fact Based Wine and Food Education

Learn why we taste what we taste and how that adds up to a better customer experience. Adapting Tim Hanni's (CWE, MW) ground breaking work in food and wine reactions, we'll share how sweet, salty, bitter and umami flavors change your palate and how they react with the wines ( and other beverages) you taste. We use live food and wine tastings to illustrate predictive outcomes to those food and wine combinations. You'll learn why most food pairings can be an illusion, how to identify super tasters and how to use prescriptive rather than descriptive selling. Learn the right questions to ask your customer to understand what they really want.

Develop Food and Wine Menu Strategies

Learn how to leverage your buying and set pricing to sell. We can show you how to build a balanced, progressive wine list by varietal, region and flavor profile that will increase sales and make every sales person able to credibly discuss what is on the menu. We'll help you discover why authenticity and a good story works and why third party recommendations can increase your sales. Find if your menus show true individuality in a sea of 'me too' offerings. We can position your wine and food lists to sell the items you want to sell more quickly and at better profit while you still show your customer value.