Services - Simplify Food and Wine

Cooking Simplified at Home: Our Food and Wine Demos

Uncomplicated, insightful and clear demonstration regarding the food and wines featured, all in a relaxed and fun environment. You'll learn about recipes that you can replicate at home and share with your friends and family. A focus on Florida grown local produced foods and insights on wines from from producers and regions we've been privileged to traveled and know.

Fact Based Wine and Food Education

Learn why we taste what we taste and how that adds up to a better customer experience. Adapting Tim Hanni's (CWE, MW) ground breaking work in food and wine reactions, we'll share how sweet, salty, bitter and umami flavors change your palate and how they react with the wines ( and other beverages) you taste. We'll use a live food and wine tasting to illustrate predictive outcomes to those food and wine combinations. You'll learn why most food pairings can be an illusion, how to identify super tasters and how to use prescriptive rather than descriptive selling. Learn the right questions to ask your customer to understand what they really want.

Food and Wine Menu Strategies

Learn how to leverage your buying and set pricing to sell. We can show you how to build a balanced, progressive wine list by varietal, region and flavor profile that will increase sales and make every sales person able to credibly discuss what is on the menu. We'll help you discover why authenticity and a good story works and why third party recommendations can increase your sales. Find if your menus show true individuality in a sea of 'me too' offerings. We can position your wine and food lists to sell the items you want to sell more quickly and at better profit while you still show your customer value.

Wine and Spirit Distributor Relationships

We can connect you with the correct Distributor alignment and portfolio placements for your brands . We give you keen insights on the most important key US focus markets and the best channels to focus on. We can guide you in building your internal pricing and produce competitive retail SRPs. We can advise as to competitive and distributor spends and help you build market growth incentives that work. We have long time and reliable market and trade strategies that produce results. We can help you avoid ''Me Too" incentives and marketing programs that too often fail.

Building Private or Exclusive Wine Labels

We can lay out the costs of doing business in producing a private or exclusive wine . We can connect you in selecting a a producer, whether domestic or imported, and assist in choosing the best varietal selections for your business. We have expertise in developing the best wine styles as well as label selection. We can walk you through compliance, selecting a distributor, entering a market and assist in developing pricing and channel sales strategies.

Channel Sales and Retail Pricing Strategies

We offer decades of experience and successes in building On and Off Premise, Grocery and Big Box sales with pricing and market strategies. We can help you focus on the right channel, the right account and the right spend for your brand and the channel you compete in. We can show you how power players play each channel and how specific accounts work internally. We can help you understand where your brand fits, in what channel, and how do you get there.

Curated Wine and Food Events

We've built literally hundreds of successful and unique lunch and dinner events featuring key wineries and allocated or rare wines. We have strong connections with notable winery principals and chefs across the US and beyond that can elevate any wine and food event production. Depending on need, we can successfully build the most intimate and exclusive event for private groups or two or three day city events for raising funds for charities, including conducting auctions to raise additional dollars.

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