Wine and Spirit Distributor Relationships
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Click below to book a session with the founder, Mark Rodriguez.

Our Simplify Food and Wine Series offer Small Batch Classes that max out at 8 persons...all done in our home kitchen !
We also offer exclusive classes or series for groups...just email me and we can schedule a class and time!
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Wine and Spirit Distributor Relationships

We can connect you with the correct Distributor alignment and portfolio placements for your brands . We give you keen insights on the most important key US focus markets and the best channels to focus on. We can guide you in building your internal pricing and produce competitive retail SRPs. We can advise as to competitive and distributor spends and help you build market growth incentives that work. We have long time and reliable market and trade strategies that produce results.  We can help you avoid ''Me Too" incentives and marketing programs that too often fail.

What results can I expect?

  • Placing your brands with the correct Distributor where your brands will be well received, have presence and be presented.
  • Direction and advice to build competitive SRPs by market with controlled spends to fit your brand budget.
  • Relevant market intelligence on what market and channel to focus on and how to work within each channel to give you the best chance of success.
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Other services

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Cooking Simplified at Home: Our Food and Wine Demos

Cooking Simplified at Home: Our Food and Wine Demos

Uncomplicated, insightful and clear demonstration regarding the food and wines featured, all in a relaxed and fun environment. You'll learn about recipes that you can replicate at home and share with your friends and family.  A focus on Florida grown local produced foods and insights on wines from from producers and regions we've been privileged to traveled and know.

Fact Based Wine and Food Education

Fact Based Wine and Food Education

Learn why we taste what we taste and how that adds up to a better customer experience. Adapting Tim Hanni's (CWE, MW) ground breaking work in food and wine reactions, we'll share how sweet, salty, bitter and umami flavors change your palate and how they react with the wines ( and other beverages)  you taste. We'll use a live food and wine tasting to illustrate predictive outcomes to those food and wine combinations. You'll learn why most food pairings can be an illusion, how to identify super tasters and how to use prescriptive rather than descriptive selling.  Learn the right questions to ask your customer to understand what they really want.

Food and Wine Menu Strategies

Food and Wine Menu Strategies

Learn how to leverage your buying and set pricing to sell. We can show you how to build a balanced, progressive wine list by varietal, region and flavor profile that will increase sales and make every sales person able to credibly discuss what is on the menu. We'll help you discover why authenticity and a good story works and why third party recommendations can increase your sales. Find if your menus show true individuality in a sea of 'me too' offerings. We can position your wine and food lists to sell the items you want to sell more quickly and at better profit while you still show your customer value.