Channel Sales and Retail Pricing Strategies

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Click below to book a session with the founder, Mark Rodriguez.

Our Simplify Food and Wine Series offer Small Batch Classes that max out at 8 persons...all done in our home kitchen !
We also offer exclusive classes or series for groups...just email me and we can schedule a class and time!
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Channel Sales and Retail Pricing Strategies

We offer decades of experience and successes in building On and Off Premise, Grocery and Big Box sales with pricing and market strategies. We can help you focus on the right channel, the right account and the right spend for your brand and the channel you compete in. We can show you how power players play each channel and how specific accounts work internally. We can help you understand where your brand fits, in what channel, and how do you get there.

What results can I expect?

Understanding of your competitive set, their pricing and spends against their brands
Finding the correct channel to build your brand
What the distributor can and cannot do for you
Successful strategies to build your products in the channel you compete in

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Cooking Simplified at Home: Our Food and Wine Demos

Uncomplicated, insightful and clear demonstration regarding the food and wines featured, all in a relaxed and fun environment. You'll learn about recipes that you can replicate at home and share with your friends and family. A focus on Florida grown local produced foods and insights on wines from from producers and regions we've been privileged to traveled and know.

Fact Based Wine and Food Education

Learn why we taste what we taste and how that adds up to a better customer experience. Adapting Tim Hanni's (CWE, MW) ground breaking work in food and wine reactions, we'll share how sweet, salty, bitter and umami flavors change your palate and how they react with the wines ( and other beverages) you taste. We'll use a live food and wine tasting to illustrate predictive outcomes to those food and wine combinations. You'll learn why most food pairings can be an illusion, how to identify super tasters and how to use prescriptive rather than descriptive selling. Learn the right questions to ask your customer to understand what they really want.

Food and Wine Menu Strategies

Learn how to leverage your buying and set pricing to sell. We can show you how to build a balanced, progressive wine list by varietal, region and flavor profile that will increase sales and make every sales person able to credibly discuss what is on the menu. We'll help you discover why authenticity and a good story works and why third party recommendations can increase your sales. Find if your menus show true individuality in a sea of 'me too' offerings. We can position your wine and food lists to sell the items you want to sell more quickly and at better profit while you still show your customer value.